Central Administration
Digital Due Diligence: Exploring Market Potential
Centraal Beheer is an insurance company that is part of the Achmea group. The company was founded in 1909 in Amsterdam and moved to Apeldoorn in the 1970s. After a reorganization in the late nineties, Centraal Beheer is formally no longer a company, but a brand.
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Uitdaging
Centraal Beheer is a well-known insurance company that has the ambition to become a “one stop insurance digital warehouse” in the Netherlands. What digital potential is there in the mortgage market? Imagine was asked to provide insight into potential synergies and to assess the proposition of an online mortgage company.
Aanpak
Imagine started with an opportunity scan, a setup to gather the correct information from both companies using interviews. A brand lab workshop was then organized and an outside-in evaluation was carried out with a specific focus on online channels. Financially, we looked at what investments would be needed to turn an online mortgage company into an innovative, larger digital player.
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Resultaat
As a result of the above approach, Imagine has written a summary advisory report for Centraal Beheer. The conclusions were summarized in a management presentation and focused on our observations about proposition & market, technology and organization. Finally, Imagine provided advice on issues that are a prerequisite for a successful collaboration.