A marketing strategy outlines the overall direction and objectives of marketing efforts. When developing the marketing strategy, a focus is placed on the long term. This involves determining how the product or service will be positioned in the market and identifying the target customers to reach.

Once the marketing strategy has been carefully developed and discussed, it's time to put the strategy into action! The execution of the marketing strategy is fully handled. During the operation, continuous experiments are conducted to assess the effectiveness of the strategy and make necessary adjustments when needed.

Once the strategy and execution are in place, it is ofcourse important that the marketing continues to be a success and keeps getting better. We do this by optimizing the marketing, which is improving it and making it as good as possible. For example, we do this by measuring conversion, improving content or increasing visibility.
‍
In short, Imagine helps create the strategy, implements it and then makes sure the marketing gets better and better, so you can focus on other things!