What is retail media?

Retail Media is a form of closed-loop advertising where retailers monetize their own (first-party) data and sell advertising space to advertisers. Advertisers can use first-party data to more effectively target customer segments, personalize ads, and engage consumers at the time of purchase, across both physical and digital channels. Retail media offers numerous benefits for retail platforms, advertisers and consumers.

Why retail media?

For many advertisers, it is difficult to match ad spending with actual customer purchases. In addition, it is a complex process to assess whether they paid the right price for the impressions obtained. Retail media addresses these challenges because it provides immediate insight into ad results. In addition, there are a few other benefits of retail media for retail platforms, consumers, and advertisers:

High profit margins: retail media offers online retailers the opportunity to generate a new income stream with high profit margins and high growth margins.
At the right time, in the right place: advertisers can reach consumers with retail media when they are in the middle of the purchase process. By then targeting their target group in a targeted manner, advertisers get a crucial advantage at the time of purchase or the choice between two competing brands by presenting a relevant ad, which increases the chances of conversion.
Personalised ads: consumers will see more personalized ads. These are more relevant and therefore rated as more positive.

Imagine Retail Media

Imagine Retail Media is a subsidiary of Imagine Digital, specialized in retail media solutions. Imagine Retail Media guarantees a focused approach to the dynamic world of retail. With a commitment to innovation, we offer sophisticated strategies tailored to the unique challenges of the retail landscape to transform and empower your business.

One stop shop: decide on the customer experience as brands and agencies run full campaigns across your channels.
Superior technology: our technology is user-friendly and integrates seamlessly with the existing technical landscape.
Retailer in control: full control over your data. In addition, determine which metrics and ad space you allocate to specific advertisers.

Our offer for retailers

Win the Retail Media game with an offer you just can't refuse. Let us make the investment at no cost to you. Seamless deployment in just two weeks, seamlessly aligned with your technical roadmap. An offering designed to improve businesses of all sizes.

Zero out of pocket commitment: free implementation.
Significant profit opportunity: our free audit will calculate your potential.
Ensured roadmap continuity: decide on the customer experience as brands and agencies run full campaigns across your channels.

Our offer for advertisers

We manage your advertising campaigns, using our on-site and off-site Retail Media network. We generate the highest ROAS by using first-party data and audience extensions.

On site & off site: access to our retailer's retail media network and other channels.
Highest ROAS: using first-party data and target group extensions.
Full support: complete support and management of your retail media campaigns.

How do we implement retail media?

Imagine Retail Media supports retailers in successfully implementing retail media in their organizations. With our expertise and extensive network, we help our customers to use the full potential of their platform through retail media.

How do we approach this?

1. Audit
First, we will perform a comprehensive analysis of the current IT landscape of your platform, for technical and commercial feasibility. This will be done by conducting interviews and internal research to determine whether implementing retail media is feasible.

2. Integration
When we have a clear picture of the possibility and feasibility, the technology will be integrated. This integration will have no impact on the current technical landscape and requires no resources from your organization.

3. Scales
Subsequently, the technology will be scaled up. In this phase, we will manage the new technology, including keeping in touch with advertisers and providing technical support.