During the analysis phase, Imagine identified the wishes together with all KVK's digital business owners. In the second instance, it was determined how these wishes relate to the KvK goals and to the digital strategy. Using a Digital Roadmap, an overview of current and future digital initiatives, KVK can now plan ahead for the longer term. It is now possible to identify and address bottlenecks at an early stage so that the intended results can be achieved. In a number of work sessions with the digital business owners, better and more realistic versions of the Digital Roadmap were developed. The Digital Roadmap was then implemented including working methods and agreements where the business owners continue to provide input on a regular basis.