During the scan phase, Imagine carried out an analysis to investigate which trends and developments are important to KVK from their digital strategy. Based on these insights, a customized program was designed, in which a 2-day kick-off seminar was followed by 3 in-depth days. This program brought knowledge about relevant digital trends and developments, including leading speakers from the market. Our training method uses the pyramid principle and roadmapping. It ensures that consultants can formulate clear views on digital trends and developments in practical steps.