Dunlop
Selling on Amazon, where to start?
Dunlop Protective Footwear is the world's largest manufacturer of protective footwear. In more than 75 countries around the world, they offer comfortable and protective footwear for people working in the agricultural sector, fishing, the food processing industry, the construction sector or the oil, gas and mining sectors.
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Uitdaging
By adding additional sales channels, companies like Dunlop can grow. Dunlop, a traditional B2B player, saw opportunities to sell directly to consumers. The big challenge was finding the right platform to offer Dunlop products. How do you reach consumers in the best possible way? And how do you get started?
Aanpak
There are several major online retailers worldwide, but Amazon is best positioned in Dunlop's sales markets. For this reason, Amazon was chosen. Imagine Digital carried out a scan to understand the chances of direct sales on Amazon for Dunlop. Imagine did this by identifying potential sales and formulated a clearly substantiated strategy with this research. Based on the investigation, Dunlop's management has been advised to invest in Amazon's direct sales channel.
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Resultaat
Imagine provided knowledge, support, and hands-on business management to set up and scale Amazon sales for Dunlop. Within a year, the direct to consumer channel (DTC) via Amazon has grown into their largest online channel. As a result, the turnover rose from 0 to 4 million euros above expectations.