What is retail media?

Retail Media is a form of closed-loop advertising where retailers monetize their own (first-party) data and sell advertising space to advertisers. Advertisers can use first-party data to target customer segments more effectively, personalize ads, and engage consumers at the moment of purchase, both in physical and digital channels. Retail Media offers numerous advantages for retail platforms, advertising brands, and consumers.

Why retail media?

Advertisers struggle to match their ad spending with actual customer purchases. Similarly, assessing whether they have paid an appropriate price for their impressions is a complex process. Retail media addresses these challenges because it provides immediate visibility into ad results. In addition, there are some other benefits of retail media for retail platforms, consumers, and advertising brands:

High-profit margins: retail media offers online retailers the opportunity to create a new revenue source with high-profit margins and high growth margins.
In the right place, at the right time: advertisers can reach their consumers at the moment they are engaged in their purchase processes. By precisely targeting their audience, advertisers can gain a crucial advantage at the moment of purchase or the moment of choosing between two competing brands by presenting a relevant ad that increases the likelihood of a conversion.
Personalized ads: consumers get more personalized ads. These ads are more relevant to consumers and therefore are perceived more positively.

Imagine Retail Media

Imagine Retail Media, a dedicated subsidiary of Imagine Digital, specializing in Retail Media solutions. Imagine Retail Media ensures a focused approach to the dynamic world of retail. With a commitment to innovation, we provide cutting-edge strategies tailored to unique challenges of the retail landscape to transform and empower your business.

One-stop-shop: decide on the customer experience while brands and agencies execute full campaigns on your channels.
Superior technology: our technology is easy to use and seamlessly integrates with the existing technical landscape.
Retailer in control: retail full control over your data. Additionally, determine which statistics and advertising space to allocate to specific advertisers.

Our offer for retailers

Win the Retail Media game with an offer you simply can’t refuse. Let us handle the investment, with zero costs on your end. Seamless implementation in just two weeks, aligning seamlessly with your tech roadmap. An offer designed to elevate businesses of all sizes.

Zero out of pocket commitment: free implementation is set up.
Significant profit opportunity: our free audit will quantify your potential.
Ensured roadmap continuity: decide on the customer experience while brands and agencies execute full campaigns on your channels.

Our offer for advertisers

We will manage your advertising campaigns, where you can make usage of our on site and off site Retail Media network. We will generate the highest ROAS by leveraging first-party data and audience extensions.

On site & off site : access to our retailers’ Retail Media network and other channels
Highest ROAS: leveraging first-party data and audience extensions
Full support: full management of your Retail Media campaigns

How do we implement retail media?

Imagine Retail Media supports retailers in successfully implementing Retail Media in their organizations. With our expertise and extensive network, we assist our clients in realizing the full potential of their platform through Retail Media.

How do we approach it?

1. Audit
In the first step, a thorough analysis is made of the current IT landscape of your platform, looking at both technical and commercial feasibility. Interviews and internal research will be used to determine whether the implementation of retail media is feasible.

2. Integration
Once we have a clear picture of the possibilities and feasibility, the technology will be integrated. This integration does not impact the existing technical landscape and requires no resources from your organization.

3. Scaling
Next, the technology will be scaled up. In this phase, we will manage the new technology, including maintaining contact with advertisers and providing technical support.